UNLEASH YOUR HOLIDAY CAROL.
HomeGoods discovered that while nearly two-thirds of people believe early decorating invites judgment, almost half wish they could start sooner. Turning that tension into celebration, the brand created Deck the Everything Day to empower early decorators everywhere. And for them, decorating isn’t just a tradition — it’s self-expression. Enter the Holiday Carols. Not music, but our festive alter egos that come alive when the diva dethaw begins and the holiday decor comes out.
Holiday 2025 reunited Tia and Tamera Mowry for their first campaign together in over a decade to embody their Holiday Carols, bringing style inspiration and sisterly humor to the most festive time of year. Supported with influencer storytelling, a nationwide early store opening, and a social giveaway, the Deck The Everything Day campaign transformed early decorating from a guilty pleasure to a cultural badge of honor.
// role: group creative director
// team: Megan Steidl, Michelle Tucker, Jules Herrick, Tory Trahey, Chi Chuang, Connie Leonard, Anastasia Fitz, Kim King, Liz Bradley, Scott Siegel, Maddie Lyons, Laurent Steinhorn, Courtney L’Ecuyer, Lauren Lindell, Kalie Dobrow, Kim Brown, Caroline Margle, Emily Schweitzer, Brittany Silva, Jenn London, Brent Olsen, Erica Rehbock, Mariana Vega, Bianca Morrison, McCarty Beckerman, Riley Muse, Samya France, Cassi Husain, Mohar Chaudhuri
// production: Greater Good
// director: Camilla Cornelson
// retouching: Greater Good & Jean Paul