To promote the Mortal Kombat X DLC, we blew open the game’s blood-soaked world with Beyond Kombat—a mockumentary series introducing the unseen heroes who keep the chaos running: The Trainer, The Doctor, and The Janitor. Bringing them to life gave fans a fresh way to celebrate the over-the-top violence they love, despite them not actually appearing in-game (although the community definitely asked for it).

The series crushed: 7+ million views, one of the highest like-to-view ratios ever on MK’s Facebook channel (remember, Facebook?), and a 75% completion rate. And while fans were bingeing our content, MKX was busy breaking records—topping global sales charts and becoming the year’s #1 PS4 fighting game.

**Gold Addy Award Winner – Internet Commercial Campaign, Los Angeles
**Gold Award Winner – Game Marketing Awards, Best Copywriting